This is a student project of a public service announcement.  Each of the three ads comprises a quotation coming from an animal situated behind bars.  It lists many activities the reader is enjoying and experiencing and then states that the animal is in a cage for the entire duration.  The text diminishes in size to represent the animal's lack of voice and how its cries for help go unheard.  The playful tone of the ad is actually misleading and surprises with the use of sympathy at its conclusion.  These ads are site-specific and explain details about certain attractions in the city of Toronto, Canada and are intended to be placed near these locations for maximum benefit.

Photography credit - graphicburger.com - freepik.com - goodmockups.com